Starting with AIX7.1 TL4 and AIX7.2 TL0 and Firmware for 840 you can now make dynamic LPAR name changes on AIX.
Before the Name Change.
$ date
Thu 13 Jul 20:02:52 2017
$ lparstat -i | grep Partition
Partition Name : AIX-TEST01
Partition Number : 149
Change the name on HMC.
> chsyscfg -m frame -r lpar -i 'lpar_id=149,new_name=MY-LPAR'
The name is updated on the LPAR.
$ date
Thu 13 Jul 20:03:21 2017
$ lparstat -i | grep Partition
Partition Name : MY-LPAR
Partition Number : 149